Luiz Carlos Trabuco Cappi is the fourth president of Bradesco one of the largest financial institution in Latin America. Trabuco has elevated in his career at Bradesco having joined the bank in 1969 at the age of 18. Prior to his nomination as the company’s president, he had worked in other positions. He was appointed as department director in 1984 until 1998 when he became the Managing Director Executive. One year later, he became the executive vice president. In March 2003 he took over the management of Bradesco and served until he was promoted as the bank’s president. He is also the director of Bradespar S.A and the internal director of Banco Bradesco S.A.
Luiz Carlos Trabuco Cappi is a graduate in the faculty of philosophy science and letters from the University of Sao Paulo. He holds a postgraduate diploma in social psychology from the same institution.
Bradesco is a top ranking bank with almost $ 900 billion in assets and approximately 27 million account holders. Luiz Carlos Trabuco Cappitook over as the president following the resignation of the former president Lazaro Brandao who said that he had realized that it is prudent to allow succession and new provisions. During the succession, Trabuco was picked out of other potential candidates who were vice presidents José Luiz Acar Pedro and Milton Vargas.
Luiz Carlos Trabuco Cappi has shown his expertise in management of the bank and has resulted to growth. The bank’s account holders have increased from 20 million to 27 million since 2009, savings accounts have also risen from 377 million to 500 million. In his leadership, the service network has expanded with the increase in agencies from 3,500 to almost 5,000 according to g1.globo.com. Trabuco has shown remarkable strength in his work having had various accomplishments, he developed the private pension area, was the chief financial officer responsible for issuing SARDs on the New York Stock Exchange and took care of marketing. One of his recent assignment is to move Rio’s headquarters to Sao Paulo.
In his capacity, the company has doubled its assets from $ 32 billion to R $ 78 billion in 2018. Moreover the return equity went from 22% to 29%, and this never went below 27%. There was a rise of Bradesco’s participation from 26% to 35%.
Trabuco way of leading the bank involves paying attention to traditional and basic banking service practices. These practices may not result in profitability he says it is important for a financial institution to know people’s desires, interests and values.
Trabuco is known for his ambition, and he has stated that a hundred million people will enter the consumer market by 2025. This could mean about 20 million new clients for Bradesco since it occupies a fifth of the banking market.
Luiz Carlo Trabuco remains one of the most accomplished, reputable and most paid executives in the Brazilians banking sector. With his great accomplishment in the banking industry, Trabuco is an executive every bank admires.