Recently, Tom Webster, VP of Strategy at Edison Research, and Norman Pattiz, Executive Chairman of PodcastOne, announced the much-awaited results of one of its kind study that was participated by five major national consumer brands across five different consumer products and services categories.
The study was based on various advertising tests that were done before and after the marketing campaigns on the podcast and showcased how the podcast advertisers can uplift their brand marketing and image through the podcasts. Learn more about Norman Pattiz: http://labusinessjournal.com/news/2015/aug/16/radio-turns-ear-demand/
The primary aim of the study was to prove the benefits of podcast advertising and how it can help add another dimension to the advertising sphere, dominated by social media and other traditional marketing measures and tools.
As per the results of the study, around 60 percent of the listeners got used to a particular grocery brand that was advertised, which is a form of a brand retention strategy. It helped in upping the revenue of the said brand and also boosted its brand image further.
The study also showcased how the podcast helped with making a significant impact on brand awareness, and increased the brand awareness by 37 percent for an automobile product, 47 percent for a comprehensive financial service provider and by 24 percent for a gardening product.
The podcast advertisement also influenced what the potential target audience and customers thought about the product and helped generate a favorable opinion of the brand.
It also assisted in sending a particular brand related message out to the potential audience in an efficient manner, which directly helped with a call to action as well.
In 2016, Edison Research did a total of three research and surveys for PodcastOne to find out and showcase with evidence backed proof how a podcast can help the companies and must be incorporated into their marketing and advertising campaigns.
The results of these studies clearly proved how a podcast can influence the purchasing decision of the consumers and can help the companies multiply their revenue generation while improving their brand image and outreach.
As the traditional marketing formats become saturated and highly competitive, it is important to look for new mediums for brand marketing, and PodcastOne offers that platform to the advertisers.
Norman Pattiz is the chairman as well as the founder of radio networks, Westwood One and PodcastOne. He is considered by many as the tycoon in the broadcasting industry and has over four decades of experience in the broadcast syndication.
According to Thalamus, Norman Pattiz is a part of the Broadcasting Board of Governers and was appointed by the former Presidents, Bill Clinton and the President Goerge Bush, in 2000 and 2002.
Learn more about Norman Pattiz: http://dashconference.com/speakers/norman-pattiz/